FoxRange Group
A modern website, digital marketing strategy, and product management for an equestrian apparel company specializing in riding gloves for all experience levels.
Overview
FoxRange Group is an equestrian apparel company with the tagline "Comfortable, Durable, and Stylish Riding Gloves For Everyone." We delivered a complete digital package, including a fast, modern website, targeted digital marketing campaigns, and ongoing product management. Their product range spans beginner, premium summer, winter, and custom gloves, with a focus on making quality riding gear accessible to all experience levels.
The Challenge
FoxRange needed to carve out a distinct identity in the niche equestrian apparel market. The brand required a website that appealed to both seasoned riders and beginners, along with marketing strategies that could reach an international audience while clearly communicating the quality and accessibility of their glove range.
Our Solution
We built a performant Next.js website deployed on Vercel with Tailwind CSS for a polished, responsive design. The site features detailed product categories, an intuitive shopping experience, and SEO-optimized content that ranks for equestrian gear searches. Digital marketing campaigns across social channels drive targeted traffic to the store.