Mulaima
A premium Shopify storefront and digital marketing strategy for Pakistan's emerging women's intimate apparel and sleepwear brand.
Overview
Mulaima is a Pakistani e-commerce brand specializing in women's intimate apparel and sleepwear, built around the tagline "comfort is the truest form of confidence." We developed a bespoke Shopify store featuring their full product range, including lingerie, nightdresses, sleepwear, and robes, with free delivery across Pakistan. The project encompassed both the storefront build and a comprehensive digital marketing strategy to drive brand awareness and conversions.
The Challenge
Mulaima needed to establish a strong digital presence in Pakistan's growing but sensitive intimate apparel market. The brand required an e-commerce platform that felt premium and trustworthy while handling the cultural nuances of marketing intimate wear, all within a competitive price range of Rs. 2,550–3,900.
Our Solution
We crafted a refined Shopify store using custom Liquid templates that convey elegance and confidence. Klaviyo powers automated email marketing flows for cart recovery and customer retention. while Google Analytics tracks conversion funnels and campaign performance. The entire brand experience, from product photography direction to social media assets, was unified under a cohesive visual identity.